Russell Brand and Lord Alan Sugar bond at Pride of Britain Awards

The pair were sat together on a very high profile table which included the likes of Jonathan Ross and deputy Prime Minister Nick Clegg.

Lord Sugar, now known as a prolific Tweeter, took to his social networking page before the prestigious awards to update his followers: 'Going to Pride of Britain awards now. I am going to present an award to a great young man.'

With a comedian, a deputy prime minster, a chat show host and one of Britain’s top businessmen on one table, it was bound to be an interesting night but Lord Sugar got the ball rolling by accidently calling Russell Brand the wife of Jonathan Ross.

Writing on his social-networking page upon hearing who he'd be sitting with he said: ‘Just heard I will be sitting on a table with Jonathan Ross his wife Russell Brand and wait for it Nick Clegg depute pm oh happy times!!’

Within minutes dozens of his followers tweeted him and poked fun at his faux pas prompting him to write back: 'Shut up will you all about Ross brand wife stuff we are starved for commas with 140 ch you know what I mean you smart ar..'

But by the time the awards came around, Russell too was in a fun-loving mood as he took to the celebrity favourite, Twitter, to say: 'At a table with Lord Sugar, which is what the Oompa-Loompas call Willy Wonka.'

But it was clear, despite being compared to a chocolate-loving fictional character, Alan was taken by the British funnyman and tweeted after the event: 'Great night at pride of Britain awards some great people well deserved award.

'Russell Brant really nice bloke sat next to him and his mum last night.'

Russell Brant? He may be a multi-millionaire businessman but he really needs to swot up on his spelling...

Read more: http://www.metro.co.uk/showbiz/846632-russell-brand-and-lord-alan-sugar-bond-at-pride-of-britain-awards#ixzz14p4Ey0z7